News
Publisher monetization notes, product updates, and company news from the CTREX team.
Sep 10, 2026
Many publishers have been using Google AdSense as their primary monetization tool for years. Its familiarity, easy integration, and stable performance make it the go-to solution. But sticking with what you’re used to doesn’t always mean optimal revenue.
CTREX Team
Sep 8, 2026
The digital advertising market continues to adapt to changes in user privacy. After several years of active development of the Privacy Sandbox, the industry is seeking more sustainable approaches to targeting and monetizing ad inventory.
CTREX Team
Sep 7, 2026
Using only one type of banner ad can lead to banner blindness, while aggressive pop-up formats can annoy users and increase the likelihood of them leaving the page.
CTREX Team
Sep 4, 2026
Programmatic continues to transform the digital advertising market. Automated ad inventory buying is becoming the norm, while traditional manual transactions are gradually giving way to algorithmic auctions and RTB.
CTREX Team
Sep 3, 2026
If the floor price is too high, ad impressions remain unsold. If it’s too low, high-quality ad inventory may sell for less than its potential value.
CTREX Team
Sep 1, 2026
The IAB Tech Lab is launching the Agentic Roadmap 2026—a shift toward programmatic where AI agents analyze data, manage bids, and optimize auctions in real time. And this is the logical next step: why spend hours on micromanagement when algorithms can do it faster?
CTREX Team
Aug 20, 2026
The Trade Desk's Q2 2026 was, objectively weak by the company's own standards — revenue grew just 3% year-over-year, down sharply from 19% growth in the same quarter last year.
CTREX Team