Don’t have your own video player? That doesn’t mean you have to give up on video ads.

But for a publisher, building their own video infrastructure is a challenge in itself. It requires video content, a player, additional technical resources, and space on the page.

Outstream offers a different approach: video ads can be displayed directly in an ad format without being tied to the publisher’s own video content.

How does the hybrid Sticky Unit work?

CTREX combines several types of ads into a single floating ad unit.

The Sticky Unit can rotate:

• standard display banners;
• Outstream videos;
• other available ads within a specified strategy.

The unit remains visible while the page is being viewed, and the ad format can adapt to available demand.

This creates an additional opportunity for competition among different types of advertising budgets: instead of limiting the Sticky Display to standard banners only, the publisher can incorporate video demand.

Why Combine Display and Video?

Every advertiser has their own requirements for ad inventory. Some need a classic banner, while others prefer a prominent video placement.

The hybrid format allows a single ad space to be used for different demand sources. When there is sufficient video demand, Outstream can compete for impressions alongside display ads.

For publishers, this means potentially higher ad impression value without the need to create a separate video player or redesign the page.

More Demand – Without Complicating the Site

Sticky Display already creates additional ad space. Adding Outstream expands the capabilities of this space, allowing publishers to work with more than just standard display budgets.

CTREX combines Sticky Display and Video into a single ad unit, helping publishers tap into different demand sources and increase the potential revenue per impression.

You don’t necessarily need to build your own video player to enable video ads on your site. Sometimes, it’s enough to simply use an existing ad format correctly.